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December 2008 to present

Digital Experience Designer/Producer

The University of Auckland, New Zealand

  • Manage a small team of Web Content Coordinators
  • Coordinate the migration of content from various University websites to the new content management system
  • Coordinate the development of new information architecture for each major site being migrated
  • Contribute to content refresh for current and migrating sites
  • Information Architecture (IA) creation and review
  • Content Schedule creation and review
  • Assisted in the design/layout of The University of Auckland events calendar
  • Assisted in the design of the staff intranet for the The University of Auckland
  • Assist faculties and institutes with template selection and images
  • Creation of Google Maps for each faculty or institute
  • Offer additional Jahia CMS support to faculties and institutes who have already migrated onto the new CMS
  • Customisation of BigCommerce templates/CSS for the University Finance Department
  • Assistance and design of “Mission, Vision & Value” posters as well as floor signage
  • Co-design/re-skin of Graduate School of Management websites http://www.gsm.auckland.ac.nz
  • Design of The University of Auckland staff directory
  • Design of the university volunteer website http://www.auckland.ac.nz/volunteer (Customer view and Administration)
  • Design of The University of Auckland mobile app. http://www.auckland.ac.nz/app
  • Design of The University of Auckland Programmes and Courses pages
  • Co-design of The University of Auckland Find a Thesis pages
  • Team Lead of Content Migration from Jahia to Adobe Experience Manager (80+ websites, ~20,000 pages)

October 2006 to June 2009

Owner and Director

Bravo for Bras!

  • Coding of the Bravo for Bras! website using a mixture of HTML, CSS and PHP.
  • Design of company logo.
  • Design of company advertising material, posters, stationery and t-shirts
  • Day to Day running of the website using HTML, CSS, PHP and browser based Content Management Systems.
  • Creation and management of email campaigns.
  • Search Engine Optimisation and Keyword tracking.
  • Providing daily reports of web traffic (Unique Visitors).
  • Creation and editing of online video – Fitting Guide section.

July 2007 to November 2008

Online Leader New Zealand

Flight Centre New Zealand

  • Manage online team including website production members, development teams and Contractors.
  • Plan business cases for Online Channel development that deliver revenue and margin.
  • SEO/SEM.
  • Wireframes & Photoshop/Fireworks mockups for HTML build.
  • Design and implementation of an internal ‘Holiday Builder’ to improve communication and productivity between travel wholesalers and online channel.
  • Evaluate, prioritise and manage business-as-usual Online Channel development.
  • Interpret and develop all Flight Centre product and content and ensure integration into Online Channel.
  • Creation and delivery of Email Communications to 230,000+ people.
  • Train Content Loaders on best practice content editing focusing on SEO rich content.
  • Generate reports on website productivity using Google Analytics and Hitwise.
  • Consultation role with internal departments to advise the best use of the online space.
  • Design, layout, HTML and CSS coding of promotion landing pages and micro sites.

May 2007 to July 2007

Online Content Manager

Whitcoulls NZ Ltd

[Contractor Position]

  • Day to Day maintenance of static category home pages.
  • Creation of banners & tiles throughout website.
  • Answering website queries from customers.
  • Search Engine Optimisation.
  • Creation of Google Analytics and Hitwise reports
  • Taking on consultant role to recommend changes to the existing site to improve performance & conversion rate.
  • Represent the Marketing Department from the Online/Interactive aspect in external advertising agency meetings.

December 2002 to March 2008

E-commerce Production Manager

Eurostar, London, United Kingdom

  • Day to day running of Eurostar.com across 8 websites (multiple languages).
  • Co-ordination of online promotions/events with UK, French and Belgian marketing teams.
  • Creation and maintenance of affiliate/marketing banners.
  • Analyse web traffic reports and react accordingly based on results.
  • Organise content on a day to day basis and scheduling of new content online.
  • Organisation of translations for content and/or promotional activity.
  • Investigate new web technologies and keep track of ongoing web trends.
  • Generate new traffic by means of new concepts online (multi lingual video, 360 tours, Interactive route maps)
  • Attend Steering Group meetings on a monthly basis with heads of departments.
  • Involvement of new designs/concepts to ensure it met with company brand guidelines and key objectives.
  • Ensure new designs meet WAI and usability standards.
  • Take and active part in User Acceptance Testing (UATs).
  • Key contact for Content Management issues or queries (Documentum and Ezpublish software) including the integration of the new CMS into the Eurostar.com environment.
  • Conduct department meetings and 1 to 1 meetings with team members.

October 1999 to November 2001

Travel Producer

nzoom.com / TVNZ

* Day to day maintenance of Travel section of nzoom.com using HTML, CSS and FTP software.
* Creation of graphics for news or editorial articles.
* Co-ordination of daily and weekly content online.
* Twice daily updates of travel homepage and updated feature article nzoom.com homepage.
* Writing new content as and when required.
* Editing content from media agencies (Reuters, APN, etc) to keep with the tone of voice set by TVNZ.
* Sourcing advertisers to sponsor new sections created with nzoom travel.
* Creation of the online travel booking system to allow flights, hotels and cars to be booked through nzoom travel using a 3rd party supplier.
* Monitoring online sales and reporting results to wholesaler (supplier) and Executive Producer.
* Creation of online foreign exchange sales in conjunction with Travelex.
* Nzoom Travel nominated in the Netguide awards for Best Travel Website 2000 & 2001


July 1992 to September 1999

Help Desk Supervisor

Sabre Pacific

* Answering calls from travel agents throughout New Zealand.
* Software, hardware and network support.
* Daily/Weekly/Ad hoc generation of helpdesk reports for Operations Manager and Sales Teams.
* Departmental meetings to discuss training requirements for travel agents.
* Management of helpdesk team to reach goals and department objectives.
* Training and coaching of junior staff members.
* Creation and day to day maintenance of company intranet.
* Involved in the migration of all travel agent PCs from Windows 98 to NT4.
* Design of product brochures, helpdesk clue cards and product launch invitations.
* Logo design for new Sabre product, Eclipse.
* Management – Appreciation for Excellence Award 1994 & 1996
* Nomination for Chief Executives Excellence Award — Sabre Pacific NZ Ltd
* Various certificates for products used and sold by Fantasia Information Network / SABRE Pacific NZ Ltd.


April 1988 to June 1992

Senior Travel Retail Consultant

Russell and Somers Travel

  • Domestic and International sales consultant.
  • Corporate bookings for local businesses.
  • Setup and maintenance of computer network within office.
  • Training office staff on the computer systems (Windows 3.1 and Sabre CRS)
  • Training of other consultants in local offices in West Auckland.
  • Initial contact for all computer related questions.
  • Became beta site for any new releases on the software/hardware we used.